Insights

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Understanding the New Jewellery Consumer Landscape in 2026 The jewellery industry is entering a pivotal moment where consumer preferences are shifting in ways that go far beyond style or aesthetics. The buyers of 2026 will place stronger emphasis on meaning, ethics and personal identity, and this evolution will significantly influence how products are designed, manufactured and sold. Businesses that understand these shifts early can position themselves for growth, while those

The global jewellery landscape is undergoing one of its most significant transformations in recent decades. As we move into 2026, industry stakeholders such as designers, retailers, manufacturers, and wholesalers must prepare for a market shaped by shifting consumer values, digital fluency, and heightened expectations around transparency and craftsmanship. What was once considered optional is now becoming a standard requirement for winning market trust. 1. The Shift Toward Pr

In 2022, global consumer demand for natural diamond jewelry remained stable at $87 billion , unchanged from 2021. However, regional...

Spinel shares the property of single refraction with garnet and diamond, maintaining consistent physical properties throughout its...

For centuries, garnets have been used to create magnificent royal jewellery. Till this day, garnet remains as one of the most popular...

Moonstones are one of the most unique gemstones in the market. But sorry, moonstones come from the Earth's crust, and not the moon....

You may have come across colourful gemstones called tourmaline in a jewellery shop or jewellery designer. But what are they exactly?...

Turquoise is a rare gemstone found in select regions of the Earth, typically in dry and barren areas where acidic, copper-rich...

You might come across Aquamarine while looking for Emerald jewellery. But are they the same? And how are they different? Aquamarine is...

Amethyst, the popular purple gemstone, belongs to the quartz mineral family. Its hardness is 7 on Mohs scale (Diamond is hardest at 10)....

One of the most stunning gemstone is Opal. You may have come across opal with its vivid rainbow colours. This colourful gemstone is a...

Since ancient times, pearls have been the favourite gemstone for jewellery and collections. Its creamy colours and shiny surface have...

Often times you may hear the terms jade and jadeite, and they are sometimes used interchangeably. But in reality, jade comprises of two...

For thousands of years, countless nobility and royals have counted emeralds as their favourite gemstone. Till this day, we are still...

While you are shopping for jewellery, whether for yourself or for others, you may be wondering about the similarities and differences...

As you shop at jewellery stores, you may see many different diamond shapes. This is different from a diamond's Cut, which is one of the...

Diamonds are dazzling gemstones that captivate our hearts and have a remarkable story to tell. Imagine them as revealing the secrets from...

Carat is one of the 4 C's of diamonds. A carat is 200 milligrams. Or if you go to a jeweller, another way to describe a carat is to...

Diamonds look beautiful, but when zoomed in, there are tiny inclusions within a diamond, or blemishes on the surface. If a diamond has...