Insights

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Understanding the New Jewellery Consumer Landscape in 2026 The jewellery industry is entering a pivotal moment where consumer preferences are shifting in ways that go far beyond style or aesthetics. The buyers of 2026 will place stronger emphasis on meaning, ethics and personal identity, and this evolution will significantly influence how products are designed, manufactured and sold. Businesses that understand these shifts early can position themselves for growth, while those

The global jewellery landscape is undergoing one of its most significant transformations in recent decades. As we move into 2026, industry stakeholders such as designers, retailers, manufacturers, and wholesalers must prepare for a market shaped by shifting consumer values, digital fluency, and heightened expectations around transparency and craftsmanship. What was once considered optional is now becoming a standard requirement for winning market trust. 1. The Shift Toward Pr

Indian gold jewelry demand faced a significant decline in Q2, dropping 17% year-on-year to 107 tons—the lowest second quarter since the...

Tonnes Q2'23 Q2'24 Year-on-year % change World total 479.4 390.6 -19 China, P.R.: Mainland 132.1 86.3 -35 Global gold jewelry consumption...