Insights

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Indian gold jewelry demand faced a significant decline in Q2, dropping 17% year-on-year to 107 tons—the lowest second quarter since the...

Tonnes Q2'23 Q2'24 Year-on-year % change World total 479.4 390.6 -19 China, P.R.: Mainland 132.1 86.3 -35 Global gold jewelry consumption...

As you shop for gold jewellery for yourself or for your loved ones, or for wedding, have you ever wondered how it was made? Let us...