Insights

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Spinel shares the property of single refraction with garnet and diamond, maintaining consistent physical properties throughout its...

For centuries, garnets have been used to create magnificent royal jewellery. Till this day, garnet remains as one of the most popular...

Moonstones are one of the most unique gemstones in the market. But sorry, moonstones come from the Earth's crust, and not the moon....

As you shop for gold jewellery for yourself or for your loved ones, or for wedding, have you ever wondered how it was made? Let us...

You may have come across colourful gemstones called tourmaline in a jewellery shop or jewellery designer. But what are they exactly?...

Turquoise is a rare gemstone found in select regions of the Earth, typically in dry and barren areas where acidic, copper-rich...

You might come across Aquamarine while looking for Emerald jewellery. But are they the same? And how are they different? Aquamarine is...

Amethyst, the popular purple gemstone, belongs to the quartz mineral family. Its hardness is 7 on Mohs scale (Diamond is hardest at 10)....

Since ancient times, pearls have been the favourite gemstone for jewellery and collections. Its creamy colours and shiny surface have...

Often times you may hear the terms jade and jadeite, and they are sometimes used interchangeably. But in reality, jade comprises of two...

For thousands of years, countless nobility and royals have counted emeralds as their favourite gemstone. Till this day, we are still...

While you are shopping for jewellery, whether for yourself or for others, you may be wondering about the similarities and differences...

As you shop at jewellery stores, you may see many different diamond shapes. This is different from a diamond's Cut, which is one of the...

Now that you have successfully been engaged to your fiancé, the next milestone is the wedding. This big day is where you will exchange...

The most widely purchased engagement rings contain sparkling diamonds. But what if you want to do something different, like a different...

Are synthetic diamonds better than natural ones? You may have come across lab-grown or synthetic diamonds. Colourless synthetic or...

While you are shopping for your next gold jewellery, engagement or wedding ring, you may come across terms such as 24k, 18k and 14k. No...

Diamonds are dazzling gemstones that captivate our hearts and have a remarkable story to tell. Imagine them as revealing the secrets from...

Carat is one of the 4 C's of diamonds. A carat is 200 milligrams. Or if you go to a jeweller, another way to describe a carat is to...